The first building block in branding is the logo – the starting point for all company collateral. A good logo is simple, clean, and communicates a company's essence and spirit. It also needs tending to make sure it adapts to new products, market needs, and current media platforms. Read here for more characteristics of a well-designed logo. A client who is happy with his logo gets a good feeling every time he sees it, and we like taking credit for that.