A lot of my clients say they know nothing about color in graphic design, and want me to make those choices. But when the time comes to choose from several logo options or to review a website design, they suddenly have fierce color preferences – proving that color can communicate. …

Remember when your brand was shiny and new? Branding materials are always reflective of the design norms prevalent at the time they were created. You may think your brand is timeless, but it’s easy to become complacent after a few years. Fonts, colors and graphic elements (remember swooshes?) can all …