While much of communication collateral has moved from printed to online/digital, the business card remains a staple. Priceless when networking in the real world, an effective business card is also a must in branding. Yep, we can all search our phones to get contact info, but come on – how memorable is your phone’s contact list? I have a bowl of business cards that I’ve collected from contacts, and they feel like treasure.
What exactly makes a good business card? Employees may not have much choice in how their card looks, but if you’re running a company or you’re a consultant, you’ve got the freedom to create and print a really good-looking card.
Here are the main elements to keep in mind:
Use a good card stock. The current trend is for a heavy card stock; flimsy feels, well, flimsy – and somehow the weight of the card translates into how seriously you should be taken. Are you a business lightweight or heavyweight?
Use color. It used to be that most cards were printed in 2-color (i.e., one PMS color plus black). Four-color process printing gets expensive for business cards, but now we have digital printing in the mix. I still prefer 4-color offset printing, if it’s in your budget. A bleed is nice, too: A bleed is when the color extends to the very edge of the card. It can be an additional cost, but I really like flooding one or both sides of the card with a bleed.
Have a good design. A card shouldn’t tell your whole story. Refrain from putting a paragraph of copy on side B, or listing every service you provide. Make good use of white space; it will make it easier to read your title, email and phone number. In the scheme of things, your company logo should be smaller than larger.
Use special print effects. Cool treatments like embossing, die cuts, fold-outs, stitching and so forth are usually reserved for the creative fields, like art, design and architecture – and of course printing companies. I love them all, but unless they’re supported by a great design, they’re an unnecessary expense. Have a look at some amazing cards with special effects at Designmodo.com
. . . But don’t get too quirky. This is your professional card, so keep the weirdness at home. Another reason for good design. A beautiful card can get away with being quirky. But an ugly card just can’t.
Don’t be afraid to order high print quantities. Unless your contact information will be changing soon, buy a minimum of 250 and seriously consider 500 (per name). The price breaks between printing 250 and 500 are minimal. Remember, this is a marketing tool. The beauty of having lots of cards is that it will make you use them!
https://www.youngdesign.com/wp-content/uploads/YoungDesigncardsA.jpg423600Julie Younghttps://www.youngdesign.com/wp-content/uploads/young-design-logo-1.pngJulie Young2018-03-07 21:30:212018-03-07 21:33:12Alive and Well: The Business Card