You’re ready to produce new online and print collateral – maybe a brochure, postcard, or an email campaign. But are you really ready? Before asking a designer to ‘design some collateral’, think about these seven points: Start From the End Have you priced out design, production, printing and distribution costs? …
Give your business goals a push during this extraordinary time. Circumstances change, and business goals need to be adjusted to adapt. Great design and marketing provide the fuel. How are your goals changing – to attract new markets, or create a new product? To create momentum with current customers? To …
We get a lot of questions from our clients about their online and print marketing collateral. Today we’re answering the six most common: Q1. How important is social media to my website? Should I have a Twitter/IG feed, or just linked social icons? A: If your company is tweeting and …
You’re ready to hire a web designer and launch a new company website. But are you really ready? Most web designers will ask you to complete a questionnaire to determine scope before they create a fee proposal. The questionnaire is a valuable tool for you as well. It forces you …
You’re starting a new business, and you’re eager to start the branding process by having a corporate logo designed. Are you as ready as you think? Trust us; you’ll save time and money by completing five preliminary steps before you call a logo/brand designer. 1. Finalize the company name so …
It’s that time of year – fall and winter – when a natural opportunity opens up to communicate directly with your customers and clients. We design and code holiday emails for our own clients to send to theirs. We love these creative projects. Are you sending regular email campaigns to …
Today’s guest post is by Jill Kurtz, owner and principal strategist at Kurtz Digital Strategy. She works with businesses to to develop digital marketing and social media strategies that reach business goals. Marketing online means sharing content in a variety of platforms. This is often referred to as content …
The first rule of marketing: Stay on it. The market changes and you have to change with it. It’s easy to become complacent once you have established your company’s brand and have marketing collateral in place. Our advice is to schedule a spit-and-polish every three months; you’ll see a difference. …
Lately, it feels the world is awash in re-branding: Dunkin’ Donuts wants to be known as only “Dunkin’ “; Weight Watchers is now “WW”; Papa John’s fired their CEO and has a new logo. Re-branding used to be tweaking a logo’s design to bring it up to date with current …
The cliche is true: A picture is worth a thousand words. It’s especially true with your marketing collateral. The first order of marketing is to grab attention. Text descriptions alone won’t convert anyone to your side. Enter images! How do you choose the right images? How do you find them? …