Entries by Julie Young

,

Guest Post: Will You Ignore or Embrace AI?

Today’s guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and prospects using websites, social media, and other online tools. Artificial intelligence – AI …

,

What’s Your Company’s Name?

Naming a company or a product is a first step in branding, and it’s ridiculously easy to mess up. Company founders may have a favorite name, or they name the company after a product, a location, or themselves. However, be aware what is obvious to those closest to the company …

How to Use YouTube for Marketing

Today’s guest post is by Jill Kurtz, who created Kurtz Digital Strategy to create winning digital marketing strategies for small businesses. Her expertise includes websites, social media, email marketing and search engine optimization (SEO). If you think of YouTube only as a place to post videos, it is time to …

,

Is Re-Branding Worth the Risk?

Changing your company name, logo design, tagline, or colors — even adding a social media personality (looking at you, Mr. Peanut) can be a high-wire act full of pitfalls. It challenges your customers’ comfort level. You may lose credibility and recognition in the marketplace. Is the cost and effort worth …