Entries by Julie Young

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What’s Your Company’s Name?

Naming a company or a product is a first step in branding, and it’s ridiculously easy to mess up. Company founders may have a favorite name, or they name the company after a product, a location, or themselves. However, be aware what is obvious to those closest to the company …

How to Use YouTube for Marketing

Today’s guest post is by Jill Kurtz, who created Kurtz Digital Strategy to create winning digital marketing strategies for small businesses. Her expertise includes websites, social media, email marketing and search engine optimization (SEO). If you think of YouTube only as a place to post videos, it is time to …

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Is Re-Branding Worth the Risk?

Changing your company name, logo design, tagline, or colors — even adding a social media personality (looking at you, Mr. Peanut) can be a high-wire act full of pitfalls. It challenges your customers’ comfort level. You may lose credibility and recognition in the marketplace. Is the cost and effort worth …

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Signs of the Times

This collection of old fence signs says a lot about marketing back in the day, and working within its limitations. Compared to today, it feels like marketing in slow motion. Working with the Space Available Size is paramount in design. What are the dimensions of my ad, brochure, or website? …