Naming a company or a product is a first step in branding, and it’s ridiculously easy to mess up. Company founders may have a favorite name, or they name the company after a product, a location, or themselves. However, be aware what is obvious to those closest to the company …
Our graphic design projects run the gamut from print projects and pitch decks to website design and online campaigns – and all are deadline-oriented. There’s nothing like juggling multiple projects to highlight the value of time management. Here are some not-so-hidden secrets that work for us – and will work …
Looking to update your website? Just a few tweaks can make a big difference in how your audience experiences your site. Change the background. If your web pages have a colored background or texture, delete it and switch to white. This quick change to a white background makes your pages …
Are your marketing materials difficult to read? Do your web pages make it hard for users to know what to focus on? You may have a clutter problem. A graphic design pro will likely suggest “adding more white space”. Have you ever wondered what that means? What is white space? …
Today’s guest post is by Jill Kurtz, who created Kurtz Digital Strategy to create winning digital marketing strategies for small businesses. Her expertise includes websites, social media, email marketing and search engine optimization (SEO). If you think of YouTube only as a place to post videos, it is time to …
Changing your company name, logo design, tagline, or colors — even adding a social media personality (looking at you, Mr. Peanut) can be a high-wire act full of pitfalls. It challenges your customers’ comfort level. You may lose credibility and recognition in the marketplace. Is the cost and effort worth …
As a valuable marketing tool, your website needs monitoring. It’s easy to put off regular critiques and updates for your site. But if you want to keep customers, those tasks are imperative. Without regular reviews and maintenance, you can miss frustrating glitches, malfunctions, or even a completely broken site. Meanwhile, …
This collection of old fence signs says a lot about marketing back in the day, and working within its limitations. Compared to today, it feels like marketing in slow motion. Working with the Space Available Size is paramount in design. What are the dimensions of my ad, brochure, or website? …
Think you can write your own marketing content? Think again. You may know the ins and outs of your business, but are you an expert in writing marketing copy? It’s highly unlikely. Instead of struggling with your content, hire a professional copywriter who will do dedicated research and interview you …
Have you noticed illustration is enjoying a resurgence on websites, social media and print materials? We have! Image trends cycle through in popularity, just as colors and fonts do. Photography and illustration both have their uses; is it time for you to catch the illustration wave? Some good reasons to …