Colors have an enormous impact on how a viewer reacts to a website. They create a certain feeling and can signal brand familiarity. Keep reading to see if your website’s colors are doing their job! Accessibility (Readability) Accessibility is more important than your branded color palette. Your logo may very …
Here’s a look at four logos we recently designed for our clients. What stands out? Did you guess simplicity? That’s the answer to good logo design. There’s undiluted strength in simplicity. You can’t say everything about your company in a logo, but you can make a strong case for your …
Today’s guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and prospects using websites, social media, and other online tools. Social media is not …
Are you thinking of adding video to your website? We notice that more clients are asking about video; we try to discern if it will add value vs. distract from important content on their site. Videos are a great way to tell your company’s story and enhance your brand, engendering …
Print is still one of the most effective marketing tools today; an elegant printed piece creates a lasting impression like no other medium. It sticks around longer because it’s tangible – you can feel the texture of the paper and finishes, smell the intriguing aroma of ink, and experience the …
Having designed and developed dozens of websites for a wide variety of clients, we’re serious about the website design and development projects we take on. We want your site to be better, if not the best. Are you looking for a brand new site, or just a few tweaks on …
Color is a powerful design tool, and we know how to use it. In marketing, the use of color is as important as your message. Bright or subtle, bold or soft – if you treat color correctly, your web or print collateral can communicate a feeling – one that is …
Changes in your business, in your market, and in the world can destabilize your company’s branding and message. How can you best tend your image in this time of big change? Gather all of your company collateral for a general review. Include websites, print materials, presentation decks, logos, signage, social …
Today’s guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and prospects using websites, social media, and other online tools. Recycling items is …
Time for another round of design FAQs! 1. I have a crowd-sourced logo, but I’m not happy with it, and none of my print or web vendors can use the versions the creator provided. Why? Most crowd-sourced logo companies are not professional graphic designers who will take the necessary time …