Changes in your business, in your market, and in the world can destabilize your company’s branding and message. How can you best tend your image in this time of big change? Gather all of your company collateral for a general review. Include websites, print materials, presentation decks, logos, signage, social …
Today’s guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and prospects using websites, social media, and other online tools. Recycling items is …
Time for another round of design FAQs! 1. I have a crowd-sourced logo, but I’m not happy with it, and none of my print or web vendors can use the versions the creator provided. Why? Most crowd-sourced logo companies are not professional graphic designers who will take the necessary time …
Your company logo is one of the most valuable of all branding items. It has a higher market value because of the number of times it will be seen over the life of your company. We put our logo designs through a test before we present to clients. Take the …
Whether online or in person, audience attention spans are short. A streamlined design can keep them focused on your topic. 1. Simplify your content. Your top priority is to streamline and simplify your deck’s content. Mercilessly slash your source document and only include the highlights on your slides. Presentations are …
Wake Up Your Market with Quality Collateral Whatever big dreams you have for your company, they can be realized through creative design and production of your marketing collateral. Leveraging your brand for greater recognition is key when competing in today’s crowded industries and markets. We’re Good at the “Vision” Thing …
You’re ready to produce new online and print collateral – maybe a brochure, postcard, or an email campaign. But are you really ready? Before asking a designer to ‘design some collateral’, think about these seven points: Start From the End Have you priced out design, production, printing and distribution costs? …
Give your business goals a push during this extraordinary time. Circumstances change, and business goals need to be adjusted to adapt. Great visual design and marketing provide the fuel. How are your goals changing – to attract new markets, or create a new product? To create momentum with current customers? …
We get a lot of questions from our clients about their online and print marketing collateral. Today we’re answering the six most common: Q1. How important is social media to my website? Should I have a Twitter/IG feed, or just linked social icons? A: If your company is tweeting and …
You’re ready to hire a web designer and launch a new company website. But are you really ready? Most web designers will ask you to complete a questionnaire to determine scope before they create a fee proposal. The questionnaire is a valuable tool for you as well. It forces you …