Given the popularity of template-based design apps, it’s easy to think that a logo design is also template-based – a quick generic copy to be used in branding. However, this dumbing-down of logo design presents real risks for business owners — risks that can cost money, not to mention loss …
Today’s guest post is by Jill Kurtz, the owner of Kurtz Digital Strategy, a marketing strategy service for small businesses. See what they do at kurtzdigitalstrategy.com. Creating online content is only half the battle. The real challenge is getting people to notice it! The good news? Getting attention online is less …
Ever noticed there are a lot of blue logos out there? Blue is one of the most popular colors used in corporate branding, and no wonder: in marketing, the color blue conveys safety and stability, engendering customer trust. You’ll see technology, banking, automotive and health industries using blue in their …
“New” marketing vehicles such as email, mobile, video and social media might make you think they have replaced traditional print collateral. But statistics show that professionals are not forsaking print for digital; print magazines are one of the top forms of media they use, often in conjunction with digital media. …
1. How do we make our website accessible? Making sure your website is usable by everyone, including those with disabilities, is a task to be handled by your web designer. Federal government and nonprofit websites are required by law to adhere to accessibility guidelines – foremost for color contrast, font …
Today’s guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and prospects using websites, social media, and other online tools. Your online marketing strategy …
So you have a new logo — congratulations! It’s fine to shoot it admiring glances, but don’t make the rookie mistake of thinking your logo is your most important branding element. What is? Your marketing message. Keep your logo small and let it speak for itself. Correct logo sizing. On …
Are you making branding mistakes? It’s a good idea to do occasional maintenance. Go over your print and online materials with an eye to your brand; you may be making errors without realizing it. Here are some we frequently come across: Using your company logo too large. You may love …
Red is one of marketing’s favorite colors – it provokes and is very noticeable. There’s nothing right or wrong with red in and of itself, but there are pitfalls to using it in your brand. Let’s dive into the positives and negatives of using the color red in marketing and …
It can be complicated to design with oversize graphics. Breaking down the process and preparing for obstacles make it manageable. Let’s go through the steps that help ensure success in such projects, plus prevent needless worry about your booth. Planning is Crucial Planning should start several months ahead of time, …