Entries by Julie Young

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How to Use Red in Branding

Red is one of marketing’s favorite colors – it provokes and is very noticeable. There’s nothing right or wrong with red in and of itself, but there are pitfalls to using it in your brand. Let’s dive into the positives and negatives of using the color red in marketing and …

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Exhibit Design Tips

It can be complicated to design with oversize graphics. Breaking down the process and preparing for obstacles make it manageable. Let’s go through the steps that help ensure success in such projects, plus prevent needless worry about your booth. Planning is Crucial Planning should start several months ahead of time, …

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Guest Post: Will You Ignore or Embrace AI?

Today’s guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and prospects using websites, social media, and other online tools. Artificial intelligence – AI …

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What’s Your Company’s Name?

Naming a company or a product is a first step in branding, and it’s ridiculously easy to mess up. Company founders may have a favorite name, or they name the company after a product, a location, or themselves. However, be aware what is obvious to those closest to the company …