Changing your company name, logo design, tagline, or colors — even adding a social media personality (looking at you, Mr. Peanut) can be a high-wire act full of pitfalls. It challenges your customers’ comfort level. You may lose credibility and recognition in the marketplace. Is the cost and effort worth …
As a valuable marketing tool, your website needs monitoring. It’s easy to put off regular critiques and updates for your site. But if you want to keep customers, those tasks are imperative. Without regular reviews and maintenance, you can miss frustrating glitches, malfunctions, or even a completely broken site. Meanwhile, …
This collection of old fence signs says a lot about marketing back in the day, and working within its limitations. Compared to today, it feels like marketing in slow motion. Working with the Space Available Size is paramount in design. What are the dimensions of my ad, brochure, or website? …
Think you can write your own marketing content? Think again. You may know the ins and outs of your business, but are you an expert in writing marketing copy? It’s highly unlikely. Instead of struggling with your content, hire a professional copywriter who will do dedicated research and interview you …
Have you noticed illustration is enjoying a resurgence on websites, social media and print materials? We have! Image trends cycle through in popularity, just as colors and fonts do. Photography and illustration both have their uses; is it time for you to catch the illustration wave? Some good reasons to …
Does your website look dated compared with newer sites? Have you been using the same newsletter template for years? Is your brochure content completely outdated? Maybe your brand no longer reflects your market and services. It’s easy to become complacent and not notice how your dated marketing materials are affecting …
Colors have an enormous impact on how a viewer reacts to a website. They create a certain feeling and can signal brand familiarity. Keep reading to see if your website’s colors are doing their job! Accessibility (Readability) Accessibility is more important than your branded color palette. Your logo may very …
Here’s a look at four logos we recently designed for our clients. What stands out? Did you guess simplicity? That’s the answer to good logo design. There’s undiluted strength in simplicity. You can’t say everything about your company in a logo, but you can make a strong case for your …
Today’s guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and prospects using websites, social media, and other online tools. Social media is not …
Are you thinking of adding video to your website? We notice that more clients are asking about video; we try to discern if it will add value vs. distract from important content on their site. Videos are a great way to tell your company’s story and enhance your brand, engendering …