Entries by Julie Young

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Is Re-Branding Worth the Risk?

Changing your company name, logo design, tagline, or colors — even adding a social media personality (looking at you, Mr. Peanut) can be a high-wire act full of pitfalls. It challenges your customers’ comfort level. You may lose credibility and recognition in the marketplace. Is the cost and effort worth …

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Signs of the Times

This collection of old fence signs says a lot about marketing back in the day, and working within its limitations. Compared to today, it feels like marketing in slow motion. Working with the Space Available Size is paramount in design. What are the dimensions of my ad, brochure, or website? …

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The Secret to Good Logo Design

Here’s a look at four logos we recently designed for our clients. What stands out? Did you guess simplicity? That’s the answer to good logo design. There’s undiluted strength in simplicity. You can’t say everything about your company in a logo, but you can make a strong case for your …

Guest Post: Fix Your Social Media Thinking

Today’s guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and prospects using websites, social media, and other online tools. Social media is not …