Entries by Julie Young

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Timeless Logo Design

We’re frequently asked: What makes a good logo? A good logo is simple, elegant and consistent. It doesn’t sway with every trend. Easy to say; hard to do. Take a look at some examples of elegant, timeless logos – both corporate and product – that have built strong brand recognition. Apple …

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Your Website is a Marketing Machine

Did you know your website is a marketing machine waiting to happen? There are multiple opportunities to leverage your website: To sell your services, define your brand, and communicate with customers and prospects. Don’t let your site be passive; use it as an effective business tool. Here are 5 questions …

Guest Post: Fundamentals of Social Media Management

  Today’s guest post is by Jill Kurtz, owner and principal strategist at Kurtz Digital Strategy. She works with businesses to to develop digital marketing and social media strategies that reach business goals.   Using social media means much more than posting content on one or more social channels. To …

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Branding 101

1. Establish Your Company Name Once you have a handful of names to consider, trademark research and registration is crucial for the protection of your brand. See why here. 2. Create a Tagline A short phrase can add punch to your company’s personality, or clarify your services: Incorporate a tagline …