Entries by Julie Young

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Realtor Website Design

In our experience, we’ve found that realtor websites have unique design and functional requirements: Multiple categories (for sale, under contract, sold, open house) mean more pages. These websites are updated frequently to keep up with ever-changing listings. The site has be able to load quickly, given the many images that …

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Alive and Well: The Business Card

While much of communication collateral has moved from printed to online/digital, the business card remains a staple. Priceless when networking in the real world, an effective business card is also a must in branding. Yep, we can all search our phones to get contact info, but come on – how …

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7 Rules for Email Campaigns

1. Have a well-designed custom email template. It’s not enough to place your logo on a pre-existing template. To avoid confusing viewers, brand it to be consistent with your website and collateral. Delineate areas for text to allow you to quickly replace content without starting over each time. Wondering how …

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5 Things Your New Website Should Do

The Website Wake-Up Call Any day now, you’ll get a wake-up call: Your website is in trouble. Maybe a customer complained about a broken function on the site; or an employee couldn’t find vital information. Maybe the site’s traffic is way down, and you’re only noticing now because someone said …

The Power of Branding

Drilled down to the basics, marketing is all about getting noticed. You can do great work, produce a great product, and provide the best customer service – but none of that matters if your market isn’t even aware of your company’s existence. The first step to getting noticed is developing …

Creating an Effective Contact Page

The design of a website’s contact page is often neglected – slap together a contact form, address and Google Maps image, and voila! – done. But in fact your contact page is the perfect opportunity to show users that you care about hearing from them: Statistics show that the contact …

10 Questions for Our Web Developer

Recently we sat down and talked with one of team members, our web developer Natalie Rose, of NOVA Web Group, to see what first got her interested in web development, what’s currently happening in web programming, and what trends she sees on the horizon. What’s your background and how did you …

Color: Playing Favorites

A lot of my clients say they know nothing about color in graphic design, and want me to make those choices. But when the time comes to choose from several logo options or to review a website design, they suddenly have fierce color preferences – proving that color can communicate. …

Can Color Be Trademarked?

Cadbury loses its case for the color purple. A recent trademark case caught my attention and reminded me again of the power of color: Cadbury, the eminent British chocolate maker, lost an appeal to keep its exclusive right to use the color purple on candy bars and drinking chocolate. Cadbury …