We see it all the time: A dynamic, great-looking website is launched, and then . . . sits there. Why have a website if it’s not being used to bring in new customers or service the current ones? It’s a head-scratcher for any web developer, and certainly for any marketer. …
An envelope from Paris arrived in the mail. My brother and sister-in-law had been traveling in Europe and they sent me a charming 3-D postcard-puzzle. It arrived in pieces, with scored areas for folding and tabs for tucking, and a photo showing the final result: A miniature paper model of …
Have you noticed there’s a trend toward the generic in logo design? We sure have. The still-popular ‘swooshes’ from the ’90s, overused fonts, people as nature objects – all are cliches. Granted, thousands of business are started every year, so we’re bound to see copycat logos. But the dumbing down …