Blog - Young Design

Don’t Fall for Cookie-Cutter Branding

Branding, Graphic Design, Print Design, Web Design

Given the popularity of template-based design apps, it’s easy to think that a logo design is also template-based – a quick generic copy to be used in branding. However, this dumbing-down of logo design presents real risks for business owners — risks that can cost money, not to mention loss …

Guest Post: How to Get Attention for Your Online Content

Branding

Today's guest post is by Jill Kurtz, the owner of Kurtz Digital Strategy, a marketing strategy service for small businesses. See what they do at kurtzdigitalstrategy.com. Creating online content is only half the battle. The real challenge…

Designing with Blue

Branding, Email Marketing, Graphic Design, Print Design, Web Design

Ever noticed there are a lot of blue logos out there? Blue is one of the most popular colors used in corporate branding, and no wonder: in marketing, the color blue conveys safety and stability, engendering customer trust. You’ll see…

PRINT: Stayin’ Alive

Branding, Email Marketing, Graphic Design, Print Design

“New" marketing vehicles such as email, mobile, video and social media might make you think they have replaced traditional print collateral. But statistics show that professionals are not forsaking print for digital; print magazines are…

FAQs: Answering Your Design and Marketing Questions

Branding, Email Marketing, Graphic Design, Print Design, Web Design, Web Development

1. How do we make our website accessible? Making sure your website is usable by everyone, including those with disabilities, is a task to be handled by your web designer. Federal government and nonprofit websites are required by law…

Guest Post: YouTube Is a Marketing Channel

Branding

Today's guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers…

Are You Using Your Logo Too Large?

Branding, Graphic Design, Print Design, Web Design

So you have a new logo — congratulations! It’s fine to shoot it admiring glances, but don’t make the rookie mistake of thinking your logo is your most important branding element. What is? Your marketing message. Keep your logo small…