
What’s Your Company’s Name?
Branding, Graphic Design Naming a company or a product is a first step in branding, and it’s ridiculously easy to mess up. Company founders may have a favorite name, or they name the company after a product, a location, or themselves. However, be aware what…

How We Juggle Multiple Projects
Branding, Web Design, Graphic Design, Web Development Our graphic design projects run the gamut from print projects and pitch decks to website design and online campaigns – and all are deadline-oriented. There's nothing like juggling multiple projects to highlight the value of time management.…

Make a Big Impact with 4 Easy Website Updates
Graphic Design, Web Development, Branding, Web Design Looking to update your website? Just a few tweaks can make a big difference in how your audience experiences your site.
Change the background. If your web pages have a colored background or texture, delete it and switch to white.…

What Does White Space Mean in the Design World?
Branding, Graphic Design Are your marketing materials difficult to read? Do your web pages make it hard for users to know what to focus on? You may have a clutter problem. A graphic design pro will likely suggest “adding more white space”. Have you ever wondered…

How to Use YouTube for Marketing
Branding Today’s guest post is by Jill Kurtz, who created Kurtz Digital Strategy to create winning digital marketing strategies for small businesses. Her expertise includes websites, social media, email marketing and search engine optimization…

Is Re-Branding Worth the Risk?
Branding, Graphic Design Changing your company name, logo design, tagline, or colors — even adding a social media personality (looking at you, Mr. Peanut) can be a high-wire act full of pitfalls. It challenges your customers’ comfort level. You may lose credibility…
Guest Post: Will You Ignore or Embrace AI?
Branding, Graphic DesignToday’s guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and prospects using websites, social media, and other online tools. Artificial intelligence – AI …