
Trademarking Your Logo
Branding Make It Part of Your Business Strategy
The first step in branding is developing a corporate logo. Many companies jump into that process before thinking it through, and one of the risks of not planning ahead is the possibility of trademark…

How Important Are Team Portraits?
Branding, Web Design Our clients ask: How important is it to show our faces on our website? Should we post photos of the executive team? I always answer "yes" to this question. Viewers like to see the faces of the company leadership alongside their biographies.…

Why You Need Website Maintenance
Web Design, Web DevelopmentWe see it all the time: A dynamic, great-looking website is launched, and then . . . sits there. Why have a website if it's not being used to bring in new customers or service the current ones? It's a head-scratcher for any web developer,…

Fait en France
Print DesignAn envelope from Paris arrived in the mail. My brother and sister-in-law had been traveling in Europe and they sent me a charming 3-D postcard-puzzle. It arrived in pieces, with scored areas for folding and tabs for tucking, and a photo showing…

Generic Logos: Bucking the Trend
BrandingHave you noticed there's a trend toward the generic in logo design? We sure have. The still-popular 'swooshes' from the '90s, overused fonts, people as nature objects – all are cliches. Granted, thousands of business are started every year,…
Guest Post: Will You Ignore or Embrace AI?
Branding, Graphic DesignToday’s guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and prospects using websites, social media, and other online tools. Artificial intelligence – AI …