
Why You Need Website Maintenance
Web Design, Web DevelopmentWe see it all the time: A dynamic, great-looking website is launched, and then . . . sits there. Why have a website if it's not being used to bring in new customers or service the current ones? It's a head-scratcher for any web developer,…

Fait en France
Print DesignAn envelope from Paris arrived in the mail. My brother and sister-in-law had been traveling in Europe and they sent me a charming 3-D postcard-puzzle. It arrived in pieces, with scored areas for folding and tabs for tucking, and a photo showing…

Generic Logos: Bucking the Trend
BrandingHave you noticed there's a trend toward the generic in logo design? We sure have. The still-popular 'swooshes' from the '90s, overused fonts, people as nature objects – all are cliches. Granted, thousands of business are started every year,…
A Guide to Using Icons in Your Marketing Materials
Branding, Email Marketing, Graphic Design, Print Design, Web DesignHave you noticed the proliferation of icons in web and print collateral? (We’re not referring to emoticons). We get many client requests to create icons in their marketing materials. However, icons can often be used for the wrong reasons, and be too literal. Yes, clients like to differentiate themselves from …