
5 Things Your Logo Designer Will Need to Know
Branding, Graphic Design You’re starting a new business, and you’re eager to start the branding process by having a corporate logo designed. Are you as ready as you think?
Trust us; you’ll save time and money by completing five preliminary steps before…

Client Appreciation
Branding, Graphic Design, Email Marketing It's that time of year – fall and winter – when a natural opportunity opens up to communicate directly with your customers and clients. We design and code holiday emails for our own clients to send to theirs. We love these creative projects.
Are…

Guest Post: Online Content Done Right
BrandingToday's guest post is by Jill Kurtz, owner and principal strategist at Kurtz Digital Strategy. She works with businesses to to develop digital marketing and social media strategies that reach business goals.
Marketing online means…

Keep Your Eye on the Ball
Branding, Web Design, Print Design, Graphic Design The first rule of marketing: Stay on it.
The market changes and you have to change with it. It's easy to become complacent once you have established your company's brand and have marketing collateral in place. Our advice is to schedule…

The Pitfalls of Rebranding
Branding, Web Design, Print Design, Graphic Design Lately, it feels the world is awash in re-branding: Dunkin’ Donuts wants to be known as only “Dunkin’ "; Weight Watchers is now “WW”; Papa John’s fired their CEO and has a new logo. Re-branding used to be tweaking a logo's design…

How to Use Images in Your Collateral
Branding, Web Design, Print Design, Graphic Design, Email MarketingThe cliche is true: A picture is worth a thousand words. It’s especially true with your marketing collateral. The first order of marketing is to grab attention. Text descriptions alone won’t convert anyone to your side. Enter images! How…
Will You Catch the Illustration Wave?
Branding, Web Design, Print Design, Graphic Design, Web DevelopmentHave you noticed illustration is enjoying a resurgence on websites, social media and print materials? We have! Image trends cycle through in popularity, just as colors and fonts do. Photography and illustration both have their uses; is it time for you to catch the illustration wave? Some good reasons to …