
5 Things Your Competitors Can Teach You About Direct Mail
Web Development, Branding, Web DesignDirect mail is trending again. Why? Because digital marketing has crowded the space. Be assured: Your competitors are using direct mail to stand out.
What do they know that you don’t? Keep reading!
1. Personalize your mailing.
Technology…

Your Website is a Marketing Machine
Branding, Web Design, Web DevelopmentDid you know your website is a marketing machine waiting to happen? There are multiple opportunities to leverage your website: To sell your services, define your brand, and communicate with customers and prospects. Don’t let your site be passive;…

Guest Post: Fundamentals of Social Media Management
Branding
Today's guest post is by Jill Kurtz, owner and principal strategist at Kurtz Digital Strategy. She works with businesses to to develop digital marketing and social media strategies that reach business goals.
Using social…

Fill Your Collateral With Color
Branding, Web Design, Print Design, Graphic DesignNo doubt about it, color is a feeling. Using bright, eye-catching colors in your brochure, website or email marketing will grab your customers’ attention and give them a good feeling about your product. Don’t be blah! Be colorful. Here's…

Planning Your Marketing Collateral
Graphic Design, Web Development, Email Marketing, Branding, Web Design, Print DesignMarketing and branding require a lot of planning. There will occasionally be projects where everyone has to turn on a dime, but that can't become the norm. When rushed, the product gets stiffed almost every time.
We have five tips to help…

Branding 101
Branding, Graphic Design1. Establish Your Company Name
Once you have a handful of names to consider, trademark research and registration is crucial for the protection of your brand. See why here.
2. Create a Tagline
A short phrase can add punch to your company's…
Signs of the Times
Branding, Print Design, Graphic DesignThis collection of old fence signs says a lot about marketing back in the day, and working within its limitations. Compared to today, it feels like marketing in slow motion. Working with the Space Available Size is paramount in design. What are the dimensions of my ad, brochure, or website? …