
How Important Are Team Portraits?
Branding, Web Design
Our clients ask: How important is it to show our faces on our website? Should we post photos of the executive team? I always answer "yes" to this question. Viewers like to see the faces of the company leadership alongside their biographies.…

Why You Need Website Maintenance
Web Design, Web DevelopmentWe see it all the time: A dynamic, great-looking website is launched, and then . . . sits there. Why have a website if it's not being used to bring in new customers or service the current ones? It's a head-scratcher for any web developer,…

Fait en France
Print DesignAn envelope from Paris arrived in the mail. My brother and sister-in-law had been traveling in Europe and they sent me a charming 3-D postcard-puzzle. It arrived in pieces, with scored areas for folding and tabs for tucking, and a photo showing…

Generic Logos: Bucking the Trend
BrandingHave you noticed there's a trend toward the generic in logo design? We sure have. The still-popular 'swooshes' from the '90s, overused fonts, people as nature objects – all are cliches. Granted, thousands of business are started every year,…
Show Your Brand Some Love
Branding, Web Design, Print Design, Graphic Design, Web DevelopmentChanges in your business, in your market, and in the world can destabilize your company’s branding and message. How can you best tend your image in this time of big change? Gather all of your company collateral for a general review. Include websites, print materials, presentation decks, logos, signage, social …