
Before & After: BerkleyNet Website
Branding, Web DesignWe recently completed a long-term web design project for BerkleyNet, a leading provider of workers compensation services. Our task was to completely revamp their heavily-used agent and policyholder web portals.
The client invited us to meet…

Anatomy of a Logo
BrandingWe recently designed a corporate logo for Compel Visuals, a medical-legal illustration company that provides custom illustrations of surgical procedures, disease and injuries to medical malpractice attorneys. These drawings are are fully researched…

Trademarking Your Logo
Branding Make It Part of Your Business Strategy
The first step in branding is developing a corporate logo. Many companies jump into that process before thinking it through, and one of the risks of not planning ahead is the possibility of trademark…

How Important Are Team Portraits?
Branding, Web Design Our clients ask: How important is it to show our faces on our website? Should we post photos of the executive team? I always answer "yes" to this question. Viewers like to see the faces of the company leadership alongside their biographies.…

Why You Need Website Maintenance
Web Design, Web DevelopmentWe see it all the time: A dynamic, great-looking website is launched, and then . . . sits there. Why have a website if it's not being used to bring in new customers or service the current ones? It's a head-scratcher for any web developer,…

Fait en France
Print DesignAn envelope from Paris arrived in the mail. My brother and sister-in-law had been traveling in Europe and they sent me a charming 3-D postcard-puzzle. It arrived in pieces, with scored areas for folding and tabs for tucking, and a photo showing…
Will You Catch the Illustration Wave?
Branding, Web Design, Print Design, Graphic Design, Web DevelopmentHave you noticed illustration is enjoying a resurgence on websites, social media and print materials? We have! Image trends cycle through in popularity, just as colors and fonts do. Photography and illustration both have their uses; is it time for you to catch the illustration wave? Some good reasons to …