August 2012 Archive

Charity Event: Calling All Geeks

On Saturday, September 15 at 8 a.m., Welz & Weisel Communications will host the 5th Annual Run! Geek! Run! 8K at West Potomac Park in Washington, DC (near the Lincoln Memorial). It's a fun race, with individuals and teams fiercely competing for one of the notorious Geek bobblehead awards. You can't miss him – he's the orange guy with purple glasses and surprising speed. Never underestimate a Geek!

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Social Media: Market to the World

There is no guarantee of fabulous marketing results through social media, but if you don't have a presence at all, guess what? You've absolutely no chance. Besides, it's free, and where else can you market to the world?

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Naming Your Company or Product

"The beginning of wisdom is to call things by their right names."
– Chinese Proverb

Naming a company or a product isn't as simple as it seems. Company founders may have a favorite name, or they name the company after a product, a location or themselves (for example initials and hybrids of first and last names). However, be aware what is obvious to those closest to the company may not translate well to the general public or chosen market. Words are powerful, and can work against you as well as for you.

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