Did you know your website is a marketing machine waiting to happen? There are multiple opportunities to leverage your website: To sell your services, define your brand, and communicate with customers and prospects. Don’t let your site be passive;…

No doubt about it, color is a feeling. Using bright, eye-catching colors in your brochure, website or email marketing will grab your customers’ attention and give them a good feeling about your product. Don’t be blah! Be colorful. Here's…

1. Establish Your Company Name Once you have a handful of names to consider, trademark research and registration is crucial for the protection of your brand. See why here. 2. Create a Tagline A short phrase can add punch to your company's…