
Creating an Effective Contact Page
Web DesignThe design of a website's contact page is often neglected – slap together a contact form, address and Google Maps image, and voila! – done. But in fact your contact page is the perfect opportunity to show users that you care about hearing…

10 Questions for Our Web Developer
Web DevelopmentRecently we sat down and talked with one of team members, our web developer Natalie Rose, of NOVA Web Group, to see what first got her interested in web development, what’s currently happening in web programming, and what trends she sees on…

Color: Playing Favorites
BrandingA lot of my clients say they know nothing about color in graphic design, and want me to make those choices. But when the time comes to choose from several logo options or to review a website design, they suddenly have fierce color preferences…

When Is It Time to Update Your Brand?
BrandingRemember when your brand was shiny and new? Branding materials are always reflective of the design norms prevalent at the time they were created. You may think your brand is timeless, but it’s easy to become complacent after a few years. Fonts,…

Can Color Be Trademarked?
Branding
Cadbury loses its case for the color purple.
A recent trademark case caught my attention and reminded me again of the power of color: Cadbury, the eminent British chocolate maker, lost an appeal to keep its exclusive right to use the…

A Few Words About Word
Branding, Print Design, Graphic DesignMay I say something about Word? It is not a layout program; it has no connection with graphic design. No designer wants to produce collateral in Word. It may be in their tool kit, but it's located at the very bottom, among the dusty dregs.
Yet…