1. Establish Your Company Name
Once you have a handful of names to consider, trademark research and registration is crucial for the protection of your brand. See why here.
2. Create a Tagline
A short phrase can add punch to your company’s personality, or clarify your services:
Incorporate a tagline into your logo.
Use it separately in your marketing collateral.
Use a catchy tagline as a hashtag on your social media platforms.
3. Design a Logo
A well-designed logo is the backbone of your brand; all communications emanate from your logo and color palette. Want to know what goes into making a great logo? These are the guidelines we adhere to.
4. Design and Produce Web and Print Collateral
Consistency is key when applying your brand to marketing collateral: