While much of communication collateral has moved from printed to online/digital, the business card remains a staple. Priceless when networking in the real world, an effective business card is also a must in branding. Yep, we can all search our phones to get contact info, but come on – how …

1. Have a well-designed custom email template. It’s not enough to place your logo on a pre-existing template. To avoid confusing viewers, brand it to be consistent with your website and collateral. Delineate areas for text to allow you to quickly replace content without starting over each time. Wondering how …

May I say something about Word? It is not a layout program; it has no connection with graphic design. No designer wants to produce collateral in Word. It may be in their tool kit, but it’s located at the very bottom, among the dusty dregs. Yet companies frequently ask us …