Marketing and branding require a lot of planning. There will occasionally be projects where everyone has to turn on a dime, but that can’t become the norm. When rushed, the product gets stiffed almost every time. We have five tips to help complete your project on time: 1. Determine the …

In our experience, we’ve found that realtor websites have unique design and functional requirements: Multiple categories (for sale, under contract, sold, open house) mean more pages. These websites are updated frequently to keep up with ever-changing listings. The site has be able to load quickly, given the many images that …

The Website Wake-Up Call Any day now, you’ll get a wake-up call: Your website is in trouble. Maybe a customer complained about a broken function on the site; or an employee couldn’t find vital information. Maybe the site’s traffic is way down, and you’re only noticing now because someone said …

How old is the web now? and I still get the question, “Why can’t I print art from the web?” It all has to do with resolution. Screen resolution (sharpness) is measured in dots per inch (dpi). Your computer screen is viewed at a much lower resolution (72 dpi) than …

The design of a website’s contact page is often neglected – slap together a contact form, address and Google Maps image, and voila! – done. But in fact your contact page is the perfect opportunity to show users that you care about hearing from them: Statistics show that the contact …

Has it been awhile since your company website was updated? Maybe you’ve heard the term “CMS” tossed around and are wondering what it’s all about. Today, most sites are being programmed using a CMS platform, and yours probably should be, too. A CMS is a Content Management System. It’s a centralized …

We recently completed a long-term web design project for BerkleyNet, a leading provider of workers compensation services. Our task was to completely revamp their heavily-used agent and policyholder web portals. The client invited us to meet at their newly decorated offices, which reflected the feeling and colors they wanted to …

Our clients ask: How important is it to show our faces on our website? Should we post photos of the executive team? I always answer “yes” to this question. Viewers like to see the faces of the company leadership alongside their biographies. However, if you’re not willing to hire a …

We see it all the time: A dynamic, great-looking website is launched, and then . . .  sits there. Why have a website if it’s not being used to bring in new customers or service the current ones? It’s a head-scratcher for any web developer, and certainly for any marketer. …