large white headline FAQs

We answer your latest design and marketing questions.

1. What’s the easiest way to communicate with our customers?

If you’re still emailing PDF attachments to customers, there’s a better way: an email campaign. Create an email template with a brief version of your message and a link to a landing page on your website to let users see news, register, answer a survey, reserve a space — all online. A campaign app like MailChimp makes it easy to upload and customize your mail lists.

2. How do I decide which fonts to use?

Unless you’re a design professional, choosing fonts can be tricky. There are acknowledged font rules which designers already know. The basics are to know what is a serif font, and what is a sans serif font, and how to best mix them. We recommend sticking with a maximum of two typestyles for a website, brochure, or signage. Let your designer guide you!

3. Why does our PowerPoint deck look so awful?

It’s probably jam-packed. The #1 solution to a bad-looking deck is to delete content. Most people use a deck to say everything, but a deck is not a brochure nor a white paper. A presentation deck’s best use is as an outline that guides your audience as you verbally present the (unseen) detailed information. Make your audience happier: Try deleting 50% of your content; you’ll see a big difference.

4. We want to expand our website; what’s the best thing to add?

A blog, hands down. Statistics show that a blog has a 434% better chance of a high search engine ranking than any other web page. A blog does take planning, time and effort, but it’s worth it.

5. Should we have a style guide?

If your brand has more elements than just a logo, yes, you can benefit from having a style guide. Do your employees have free rein to brand your various marketing items? Without a guide to keep things consistent, your brand can easily go off the rails. The guide should cover logo use, color palette, chosen typestyle and font, image usage and more. Some style guides include templates for business cards, letterhead, brochures, presentation decks — even websites.