We answer your latest design and marketing questions.
1. What’s the easiest way to communicate with our customers?
If you’re still emailing PDF attachments to customers, there’s a better way: an email campaign. Create an email template with a brief version of your message and a link to a landing page on your website to let users see news, register, answer a survey, reserve a space — all online. A campaign app like MailChimp makes it easy to upload and customize your mail lists.
2. How do I decide which fonts to use?
3. Why does our PowerPoint deck look so awful?
It’s probably jam-packed. The #1 solution to a bad-looking deck is to delete content. Most people use a deck to say everything, but a deck is not a brochure nor a white paper. A presentation deck’s best use is as an outline that guides your audience as you verbally present the (unseen) detailed information. Make your audience happier: Try deleting 50% of your content; you’ll see a big difference.
4. We want to expand our website; what’s the best thing to add?
5. Should we have a style guide?