Your company logo is one of the most valuable of all branding items. It has a higher market value because of the number of times it will be seen over the life of your company. We put our logo designs through a test before we present to clients. Take the test! How does yours rate?
1. Is it simple?
Simplicity is the number one rule for logo design. We don’t try to convey everything in a logo; a tagline may help clarify your business, but the main logo has to be able to stand on its own. A complex logo can trip you up when trying to apply it to various media. We aim for a clean look that translates well in all sizes and across all media applications.
A logo is your chance to stand out in the marketplace. Don’t be tempted to use shortcuts by copying other logos (and risking possible trademark violations), or use below-par designs seen everywhere. The combination of graphic elements and text should be one-of-a-kind.
3. Does it achieve the goals you and your designer have set?
Performing discovery and research into your competition, services and market is the hallmark of a professional designer. This allows us to set specific goals for what the logo design should achieve.
4. Does it look as good in black and white as it does in full color?
Sometimes the black and white version reveals a weakness in the design. Elements either don’t show up well, look muddled, or text is unreadable. Convert your logo to black and white – does it still make a clear impact, and are all elements are completely visible?
5. Will it stand the test of time?
Times change and so do logos. But if you try to re-brand too frequently, you risk confusing your customers and a loss of corporate identity. We make sure our client’s logo design is timeless, not a victim of fading trends.
