Your company logo is one of the most valuable of all branding items. It has a higher market value because of the number of times it will be seen over the life of your company. We put our logo designs through a test before we present to clients. Take the test! How does yours rate?
1. Is it simple?
Simplicity is the number one rule for logo design. We don’t try to convey everything in a logo; a tagline may help clarify your business, but the main logo has to be able to stand on its own. A complex logo can trip you up when trying to apply it to various media. We aim for a clean look that translates well in all sizes and across all media applications.
2. Is it unique?
3. Does it achieve the goals you and your designer have set?
4. Does it look as good in black and white as it does in full color?
5. Will it stand the test of time?