DOGFARM Estate, a Napa Valley winemaker, asked us to design their premiere website. Their goal was a less-is-more, minimalist feel – to reflect the luxury and exclusivity of their wines, but in an approachable way.

• Images can really drive user interest in a website. The professional photography was taken outside in Napa Valley, California, lending a lovely, bucolic tone to the site. Custom shots of affectionate dogs, grapevines, wine bottles on stone walls – how can anyone resist?
• We kept everything simple – the navigation, images and content. The top navigation and bottom footer are minimal, allowing the images and text to come to the fore.
• The established DOGFARM branding is black and white, so we avoided introducing other colors for text links or headlines.
• See for yourself: Take a tour through the site to discover DOGFARM‘s origins, their winemaker and their wines.