We recently designed the corporate logo for Sajjadi Consulting, a company that provides product and leadership development services for health and science organizations.

The logo uses a mashup of the initial “S” from Sajjadi with the concept of the Four Parameter Logistic (4PL) curve fit used in statistical models. You don’t need to know those details to appreciate the graceful shape of the double S and the bright coral color, paired with gray contemporary text. The double S graphic can stand on its own, as a kind of stamp.

The tagline provides context, with “caring” giving a nod to the health portion of the company’s market.