We recently designed the corporate logo for Sidewalk Health, a nutrition and health coaching company.

Simplicity is the key to a good logo. Done well, the simplicity can still portray multiple, subtle meanings:

The logo derives directly from the company name and tagline, depicting a figure on its “own path to wellness”, i.e., Sidewalk Health’s custom approach to providing sustainable changes that improve their clients’ health and happiness.

The soft blue and aqua colors subtly signify the health field.

The playful font mirrors the movement of the figure.