You’re ready to hire a web designer and launch a new company website. But are you really ready?
Most web designers will ask you to complete a questionnaire to determine scope before they create a fee proposal. The questionnaire is a valuable tool for you as well. It forces you to make decisions about your company, your products and your market.
Here are some top questions to expect:
- Is the company branding completed? Your logo, color palette, fonts and imagery should already be established. Good website design is consistent with existing branding and marketing collateral.
- Have you bought the domain name (URL)? Don’t wait on this important step, as you may miss out on the exact URL you want.
- Is your web content written, or do you at least have a very good idea of what content you want to present?
- What are your top services or products? Services or solutions are likely to be the best web pages to optimize for search engine optimization (SEO).
- Do you know who your ideal market is? What is their profile?
- What do you want users to do once they are on your site? Make a purchase? Email or call you? Quickly find pertinent information?
- Do you know who your competition is? This information is imperative for SEO strategy.
- What sort of imagery do you have in mind? Make sure your budget includes funds for purchasing images or custom illustration.
- Do you want to include a blog? A blog is very good for SEO. But it takes a time commitment and a talent for writing. Who will take on that task?
- Is your company social? Establish your company’s social media accounts. You’ll want to link to them from your new site.
- Do you have a designated employee who will take the lead on the website project? To keep the project on track, it’s crucial to dedicate the time as well as money.