stop struggling with your website

You may think that you or your employees will be able to create and maintain a corporate website that achieves your marketing goals and is user-friendly. But are they designers or programmers? Do they know how web design and marketing work together? Stop struggling and hire a pro. With these five crucial skills, a professional web development company will get the job done right:

  1. Design and code a website to enhance your company’s brand. Web designers know how best to translate your brand to the web; coders have the technical tools to implement the look and feel.
  2. Ensure a smooth user experience. Web developers keep up with the latest in design and user interaction, including navigation, forms and responsive programming.
  3. Plan your website for optimal marketing leverage. If you have a marketing department, a pro will work in tandem with them. If not, they can fill that role to leverage your site as a marketing machine.
  4. Write awesome web content and provide SEO strategy. Professional web writers develop content that works for the web, vs. print. And expert SEO strategy is a must. Shortcut sites such as Wix or Squarespace can’t compete with a pro in SEO.
  5. Leverage professional experience. Experienced web development companies have dozens of completed website projects under their belt, if not more. Why risk your company’s reputation? You’ll be in good hands with a skilled and efficient pro.