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As a designer for web and print, I tend to use the same handful of resources over and over again – because they’re easy to use, and they work. Here are six of my favorites: Google Fonts. Google fonts is winning. They have more font choices than ever. There’s a good …

We’re frequently asked: What makes a good logo? A good logo is simple, elegant and consistent. It doesn’t sway with every trend. Easy to say; hard to do. Take a look at some examples of elegant, timeless logos – both corporate and product – that have built strong brand recognition. Apple …

Feeling a chill in the autumn air? It’s time to plan your holiday email campaign.  Don’t be late! Here are some tips for planning your fall or winter holiday campaign: Historically, holiday emails have a high open rate. Holidays are a great opportunity to appreciate your customers and remind them …

Direct mail is trending again. Why? Because digital marketing has crowded the space. Be assured: Your competitors are using direct mail to stand out. What do they know that you don’t? Keep reading! 1. Personalize your mailing. Technology makes it easier than ever to research your audience. Design your mailing …

Did you know your website is a marketing machine waiting to happen? There are multiple opportunities to leverage your website: To sell your services, define your brand, and communicate with customers and prospects. Don’t let your site be passive; use it as an effective business tool. Here are 5 questions …

  Today’s guest post is by Jill Kurtz, owner and principal strategist at Kurtz Digital Strategy. She works with businesses to to develop digital marketing and social media strategies that reach business goals.   Using social media means much more than posting content on one or more social channels. To …

1. Establish Your Company Name Once you have a handful of names to consider, trademark research and registration is crucial for the protection of your brand. See why here. 2. Create a Tagline A short phrase can add punch to your company’s personality, or clarify your services: Incorporate a tagline …

In our experience, we’ve found that realtor websites have unique design and functional requirements: Multiple categories (for sale, under contract, sold, open house) mean more pages. These websites are updated frequently to keep up with ever-changing listings. The site has be able to load quickly, given the many images that …

While much of communication collateral has moved from printed to online/digital, the business card remains a staple. Priceless when networking in the real world, an effective business card is also a must in branding. Yep, we can all search our phones to get contact info, but come on – how …

1. Have a well-designed custom email template. It’s not enough to place your logo on a pre-existing template. To avoid confusing viewers, brand it to be consistent with your website and collateral. Delineate areas for text to allow you to quickly replace content without starting over each time. Wondering how …