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The Website Wake-Up Call Any day now, you’ll get a wake-up call: Your website is in trouble. Maybe a customer complained about a broken function on the site; or an employee couldn’t find vital information. Maybe the site’s traffic is way down, and you’re only noticing now because someone said …

Drilled down to the basics, marketing is all about getting noticed. You can do great work, produce a great product, and provide the best customer service – but none of that matters if your market isn’t even aware of your company’s existence. The first step to getting noticed is developing …

The design of a website’s contact page is often neglected – slap together a contact form, address and Google Maps image, and voila! – done. But in fact your contact page is the perfect opportunity to show users that you care about hearing from them: Statistics show that the contact …

Recently we sat down and talked with one of team members, our web developer Natalie Rose, of NOVA Web Group, to see what first got her interested in web development, what’s currently happening in web programming, and what trends she sees on the horizon. What’s your background and how did you …

A lot of my clients say they know nothing about color in graphic design, and want me to make those choices. But when the time comes to choose from several logo options or to review a website design, they suddenly have fierce color preferences – proving that color can communicate. …

Remember when your brand was shiny and new? Branding materials are always reflective of the design norms prevalent at the time they were created. You may think your brand is timeless, but it’s easy to become complacent after a few years. Fonts, colors and graphic elements (remember swooshes?) can all …

Cadbury loses its case for the color purple. A recent trademark case caught my attention and reminded me again of the power of color: Cadbury, the eminent British chocolate maker, lost an appeal to keep its exclusive right to use the color purple on candy bars and drinking chocolate. Cadbury …

May I say something about Word? It is not a layout program; it has no connection with graphic design. No designer wants to produce collateral in Word. It may be in their tool kit, but it’s located at the very bottom, among the dusty dregs. Yet companies frequently ask us …

Logo design is like solving the best puzzle ever. Essentially, it is distilling a company’s story into a simple graphic. Like all good art, the simplicity is a cover for a deeper complexity. There’s a mystique and a sense of cleverness about logos; upon closer inspection, you can find hidden …

We recently completed a long-term web design project for BerkleyNet, a leading provider of workers compensation services. Our task was to completely revamp their heavily-used agent and policyholder web portals. The client invited us to meet at their newly decorated offices, which reflected the feeling and colors they wanted to …