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Logo design is like solving the best puzzle ever. Essentially, it is distilling a company’s story into a simple graphic. Like all good art, the simplicity is a cover for a deeper complexity. There’s a mystique and a sense of cleverness about logos; upon closer inspection, you can find hidden …

We recently completed a long-term web design project for BerkleyNet, a leading provider of workers compensation services. Our task was to completely revamp their heavily-used agent and policyholder web portals. The client invited us to meet at their newly decorated offices, which reflected the feeling and colors they wanted to …

We recently designed a corporate logo for Compel Visuals, a medical-legal illustration company that provides custom illustrations of surgical procedures, disease and injuries to medical malpractice attorneys. These drawings are are fully researched and highly detailed; they’re usually presented in the courtroom to a jury. The client asked that, ideally, …

Make It Part of Your Business Strategy The first step in branding is developing a corporate logo. Many companies jump into that process before thinking it through, and one of the risks of not planning ahead is the possibility of trademark infringement. Have you researched your choices for company name? …

We see it all the time: A dynamic, great-looking website is launched, and then . . .  sits there. Why have a website if it’s not being used to bring in new customers or service the current ones? It’s a head-scratcher for any web developer, and certainly for any marketer. …