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Changes in your business, in your market, and in the world can destabilize your company’s branding and message. How can you best tend your image in this time of big change? Gather all of your company collateral for a general review. Include websites, print materials, presentation decks, logos, signage, social …

Time for another round of design FAQs! 1. I have a crowd-sourced logo, but I’m not happy with it, and none of my print or web vendors can use the versions the creator provided. Why? Most crowd-sourced logo companies are not professional graphic designers who will take the necessary time …

Your company logo is one of the most valuable of all branding items. It has a higher market value because of the number of times it will be seen over the life of your company. We put our logo designs through a test before we present to clients. Take the …

You’re starting a new business, and you’re eager to start the branding process by having a corporate logo designed. Are you as ready as you think? Trust us; you’ll save time and money by completing five preliminary steps before you call a logo/brand designer. 1. Finalize the company name so …

It’s that time of year – fall and winter – when a natural opportunity opens up to communicate directly with your customers and clients. We design and code holiday emails for our own clients to send to theirs. We love these creative projects. Are you sending regular email campaigns to …

The first rule of marketing: Stay on it. The market changes and you have to change with it. It’s easy to become complacent once you have established your company’s brand and have marketing collateral in place. Our advice is to schedule a spit-and-polish every three months; you’ll see a difference. …

Lately, it feels the world is awash in re-branding: Dunkin’ Donuts wants to be known as only “Dunkin’ “; Weight Watchers is now “WW”; Papa John’s fired their CEO and has a new logo. Re-branding used to be tweaking a logo’s design to bring it up to date with current …

The cliche is true: A picture is worth a thousand words. It’s especially true with your marketing collateral. The first order of marketing is to grab attention. Text descriptions alone won’t convert anyone to your side. Enter images! How do you choose the right images? How do you find them? …