Posts

You’re starting a new business, and you’re eager to start the branding process by having a corporate logo designed. Are you as ready as you think? Trust us; you’ll save time and money by completing five preliminary steps before you call a logo/brand designer. 1. Finalize the company name so …

It’s that time of year – fall and winter – when a natural opportunity opens up to communicate directly with your customers and clients. We design and code holiday emails for our own clients to send to theirs. We love these creative projects. Are you sending regular email campaigns to …

The first rule of marketing: Stay on it. The market changes and you have to change with it. It’s easy to become complacent once you have established your company’s brand and have marketing collateral in place. Our advice is to schedule a spit-and-polish every three months; you’ll see a difference. …

Lately, it feels the world is awash in re-branding: Dunkin’ Donuts wants to be known as only “Dunkin’ “; Weight Watchers is now “WW”; Papa John’s fired their CEO and has a new logo. Re-branding used to be tweaking a logo’s design to bring it up to date with current …