As a valuable marketing tool, your website needs monitoring. It’s easy to put off regular critiques and updates for your site. But if you want to keep customers, those tasks are imperative. Without regular reviews and maintenance, you can miss frustrating glitches, malfunctions, or even a completely broken site. Meanwhile, …
Tag Archive for: Web Design
Whether online or in person, audience attention spans are short. A streamlined design can keep them focused on your topic. 1. Simplify your content. Your top priority is to streamline and simplify your deck’s content. Mercilessly slash your source document and only include the highlights on your slides. Presentations are …
Wake Up Your Market with Quality Collateral Whatever big dreams you have for your company, they can be realized through creative design and production of your marketing collateral. Leveraging your brand for greater recognition is key when competing in today’s crowded industries and markets. We’re Good at the “Vision” Thing …
You’re ready to produce new online and print collateral – maybe a brochure, postcard, or an email campaign. But are you really ready? Before asking a designer to ‘design some collateral’, think about these seven points: Start From the End Have you priced out design, production, printing and distribution costs? …
Give your business goals a push during this extraordinary time. Circumstances change, and business goals need to be adjusted to adapt. Great visual design and marketing provide the fuel. How are your goals changing – to attract new markets, or create a new product? To create momentum with current customers? …
We get a lot of questions from our clients about their online and print marketing collateral. Today we’re answering the six most common: Q1. How important is social media to my website? Should I have a Twitter/IG feed, or just linked social icons? A: If your company is tweeting and …
You’re ready to hire a web designer and launch a new company website. But are you really ready? Most web designers will ask you to complete a questionnaire to determine scope before they create a fee proposal. The questionnaire is a valuable tool for you as well. It forces you …
The cliche is true: A picture is worth a thousand words. It’s especially true with your marketing collateral. The first order of marketing is to grab attention. Text descriptions alone won’t convert anyone to your side. Enter images! How do you choose the right images? How do you find them? …
You may think that you or your employees will be able to create and maintain a corporate website that achieves your marketing goals and is user-friendly. But are they designers or programmers? Do they know how web design and marketing work together? Stop struggling and hire a pro. With these …
As a designer for web and print, I tend to use the same handful of resources over and over again – because they’re easy to use, and they work. Here are six of my favorites: Google Fonts. Google fonts is winning. They have more font choices than ever. There’s a good …