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Recently we sat down and talked with one of team members, our web developer Natalie Rose, of NOVA Web Group, to see what first got her interested in web development, what’s currently happening in web programming, and what trends she sees on the horizon. What’s your background and how did you …

A lot of my clients say they know nothing about color in graphic design, and want me to make those choices. But when the time comes to choose from several logo options or to review a website design, they suddenly have fierce color preferences – proving that color can communicate. …

Remember when your brand was shiny and new? Branding materials are always reflective of the design norms prevalent at the time they were created. You may think your brand is timeless, but it’s easy to become complacent after a few years. Fonts, colors and graphic elements (remember swooshes?) can all …

Cadbury loses its case for the color purple. A recent trademark case caught my attention and reminded me again of the power of color: Cadbury, the eminent British chocolate maker, lost an appeal to keep its exclusive right to use the color purple on candy bars and drinking chocolate. Cadbury …

May I say something about Word? It is not a layout program; it has no connection with graphic design. No designer wants to produce collateral in Word. It may be in their tool kit, but it’s located at the very bottom, among the dusty dregs. Yet companies frequently ask us …

We recently completed a long-term web design project for BerkleyNet, a leading provider of workers compensation services. Our task was to completely revamp their heavily-used agent and policyholder web portals. The client invited us to meet at their newly decorated offices, which reflected the feeling and colors they wanted to …

We recently designed a corporate logo for Compel Visuals, a medical-legal illustration company that provides custom illustrations of surgical procedures, disease and injuries to medical malpractice attorneys. These drawings are are fully researched and highly detailed; they’re usually presented in the courtroom to a jury. The client asked that, ideally, …

Make It Part of Your Business Strategy The first step in branding is developing a corporate logo. Many companies jump into that process before thinking it through, and one of the risks of not planning ahead is the possibility of trademark infringement. Have you researched your choices for company name? …

We see it all the time: A dynamic, great-looking website is launched, and then . . .  sits there. Why have a website if it’s not being used to bring in new customers or service the current ones? It’s a head-scratcher for any web developer, and certainly for any marketer. …

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