Color is a powerful design tool, and we know how to use it.
In marketing, the use of color is as important as your message. Bright or subtle, bold or soft – if you treat color correctly, your web or print collateral can communicate a feeling – one that is unique to your brand and messaging. Colors can set your company apart from others.
Do your branded colors truly reflect your product or service?
However, if you go too far afield with unexpected colors, it can be unsettling rather than innovative. Certain hues spark a general global recognition of specific industries and products – think blue for technology, green for health, pink for fashion. At their best, colors can:
- Affect our subconscious perceptions to create a mood
- Make us curious and want to find out more
- Solidify our trust by using familiar color combinations
Have a seat and let’s talk color!
We can help draw your customers’ attention with vibrant customized color palettes for your print collateral, website, online campaigns, presentations, signage, and social media. Take a look at what we’ve done for our clients and unleash the power of color in your marketing materials. Call us.