Why Can't Art from the Web Be Printed?

How old is the Web now? and I still get this question. It all has to do with resolution. Screen resolution (sharpness) is measured in dots per inch (dpi). Your computer screen is viewed at a much lower resolution (72 dpi) than anything being printed. Print requires at least 300 dpi. Low resolution = fuzzier. High resolution = sharpness. You can easily convert from high to low, but not the other way around. Anything captured off the web or a computer screen is 72 dpi and cannot be printed clearly and sharply.

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A PowerPoint Makeover

Vantage Venture Partners called us wanting a makeover of their PowerPoint presentation template. They had a big meeting coming up with a major domestic retailer, and needed to update their slides. We reviewed their current template and knew exactly what they needed:

•  A powerful opening slide to capture the prospect's attention
•  A font change
•  More white space
•  Streamlined charts and graphs
•  A consistent color palette

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Charity Event: Calling All Geeks

On Saturday, September 15 at 8 a.m., Welz & Weisel Communications will host the 5th Annual Run! Geek! Run! 8K at West Potomac Park in Washington, DC (near the Lincoln Memorial). It's a fun race, with individuals and teams fiercely competing for one of the notorious Geek bobblehead awards. You can't miss him – he's the orange guy with purple glasses and surprising speed. Never underestimate a Geek!

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Social Media: Market to the World

There is no guarantee of fabulous marketing results through social media, but if you don't have a presence at all, guess what? You've absolutely no chance. Besides, it's free, and where else can you market to the world?

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Naming Your Company or Product

"The beginning of wisdom is to call things by their right names."
– Chinese Proverb

Naming a company or a product isn't as simple as it seems. Company founders may have a favorite name, or they name the company after a product, a location or themselves (for example initials and hybrids of first and last names). However, be aware what is obvious to those closest to the company may not translate well to the general public or chosen market. Words are powerful, and can work against you as well as for you.

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What Exactly is Branding?

People can get confused about the term "branding". A brand is just another term for identity in the marketplace. For companies, it's corporate branding – the things that convey your company's personality and that set it apart from the competition.

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Website: Before & After

Triad Technology Partners' Website Morphs to Phase II

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"In business, you don't get what you deserve, you get what you negotiate."

Times are tough. It's not enough to provide a service; more and more, businesses have to prove the value of their services.  

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Should We All Be Learning to Code?

I hate to code. I've taken the classes, but my brain doesn't like it.

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Print: Stayin' Alive

The tremendous media coverage of "new" marketing methods such as web, email, mobile and social media might make you think they are eclipsing traditional print collateral. However, statistics show that professionals are not forsaking print for digital; indeed, print magazines are one of the top forms of media they use. And social media ranks last.

Print is not dead – it has too much going for it.

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