
Fait en France
Print DesignAn envelope from Paris arrived in the mail. My brother and sister-in-law had been traveling in Europe and they sent me a charming 3-D postcard-puzzle. It arrived in pieces, with scored areas for folding and tabs for tucking, and a photo showing…

Generic Logos: Bucking the Trend
BrandingHave you noticed there's a trend toward the generic in logo design? We sure have. The still-popular 'swooshes' from the '90s, overused fonts, people as nature objects – all are cliches. Granted, thousands of business are started every year,…


Don’t Fall for Cookie-Cutter Branding
Branding, Graphic Design, Print Design, Web DesignGiven the popularity of template-based design apps, it’s easy to think that a logo design is also template-based – a quick generic copy to be used in branding. However, this dumbing-down of logo design presents real risks for business owners — risks that can cost money, not to mention loss …