Have you noticed the proliferation of icons in web and print collateral? (We’re not referring to emoticons). We get many client requests to create icons in their marketing materials. However, icons can often be used for the wrong reasons, and be too literal. Yes, clients like to differentiate themselves from …
Your company’s brand is more than your logo. If you distribute print marketing materials, have a website and ad campaigns, or use social media, your colors, fonts, and images affect your messaging. A style guide can be a great asset to maintain branding consistency. Plus, if employees have access to …
A landing page is a web destination that offers your customers something of value and encourages them to take action. The page is focused on conversion (making a specific sale or gaining a lead), as opposed to a website product page, which focuses on what your company offers in general. …
We answer your latest design and marketing questions. 1. What’s the easiest way to communicate with our customers? If you’re still emailing PDF attachments to customers, there’s a better way: an email campaign. Create an email template with a brief version of your message and a link to a landing …
Our graphic design projects run the gamut from print projects and pitch decks to website design and online campaigns – and all are deadline-oriented. There’s nothing like juggling multiple projects to highlight the value of time management. Here are some not-so-hidden secrets that work for us – and will work …
Looking to update your website? Just a few tweaks can make a big difference in how your audience experiences your site. Change the background. If your web pages have a colored background or texture, delete it and switch to white. This quick change to a white background makes your pages …
As a valuable marketing tool, your website needs monitoring. It’s easy to put off regular critiques and updates for your site. But if you want to keep customers, those tasks are imperative. Without regular reviews and maintenance, you can miss frustrating glitches, malfunctions, or even a completely broken site. Meanwhile, …
Think you can write your own marketing content? Think again. You may know the ins and outs of your business, but are you an expert in writing marketing copy? It’s highly unlikely. Instead of struggling with your content, hire a professional copywriter who will do dedicated research and interview you …
Have you noticed illustration is enjoying a resurgence on websites, social media and print materials? We have! Image trends cycle through in popularity, just as colors and fonts do. Photography and illustration both have their uses; is it time for you to catch the illustration wave? Some good reasons to …
Does your website look dated compared with newer sites? Have you been using the same newsletter template for years? Is your brochure content completely outdated? Maybe your brand no longer reflects your market and services. It’s easy to become complacent and not notice how your dated marketing materials are affecting …