Have you noticed the proliferation of icons in web and print collateral? (We’re not referring to emoticons). We get many client requests to create icons in their marketing materials. However, icons can often be used for the wrong reasons, and be too literal. Yes, clients like to differentiate themselves from …
Your company’s brand is more than your logo. If you distribute print marketing materials, have a website and ad campaigns, or use social media, your colors, fonts, and images affect your messaging. A style guide can be a great asset to maintain branding consistency. Plus, if employees have access to …
A landing page is a web destination that offers your customers something of value and encourages them to take action. The page is focused on conversion (making a specific sale or gaining a lead), as opposed to a website product page, which focuses on what your company offers in general. …
We answer your latest design and marketing questions. 1. What’s the easiest way to communicate with our customers? If you’re still emailing PDF attachments to customers, there’s a better way: an email campaign. Create an email template with a brief version of your message and a link to a landing …
Today’s guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and prospects using websites, social media, and other online tools. Artificial intelligence – AI …
Naming a company or a product is a first step in branding, and it’s ridiculously easy to mess up. Company founders may have a favorite name, or they name the company after a product, a location, or themselves. However, be aware what is obvious to those closest to the company …
Our graphic design projects run the gamut from print projects and pitch decks to website design and online campaigns – and all are deadline-oriented. There’s nothing like juggling multiple projects to highlight the value of time management. Here are some not-so-hidden secrets that work for us – and will work …
Looking to update your website? Just a few tweaks can make a big difference in how your audience experiences your site. Change the background. If your web pages have a colored background or texture, delete it and switch to white. This quick change to a white background makes your pages …
Are your marketing materials difficult to read? Do your web pages make it hard for users to know what to focus on? You may have a clutter problem. A graphic design pro will likely suggest “adding more white space”. Have you ever wondered what that means? What is white space? …
Today’s guest post is by Jill Kurtz, who created Kurtz Digital Strategy to create winning digital marketing strategies for small businesses. Her expertise includes websites, social media, email marketing and search engine optimization (SEO). If you think of YouTube only as a place to post videos, it is time to …