Keep Your Eye on the Ball

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The first rule of marketing: Stay on it. The market changes and you have to change with it. It’s easy to become complacent once you have established your company’s brand and have marketing collateral in place. Our advice is to schedule a spit-and-polish every three months; you’ll see a difference. …

The Pitfalls of Rebranding

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Lately, it feels the world is awash in re-branding: Dunkin’ Donuts wants to be known as only “Dunkin’ “; Weight Watchers is now “WW”; Papa John’s fired their CEO and has a new logo. Re-branding used to be tweaking a logo’s design to bring it up to date with current …

How to Use Images in Your Collateral

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The cliche is true: A picture is worth a thousand words. It’s especially true with your marketing collateral. The first order of marketing is to grab attention. Text descriptions alone won’t convert anyone to your side. Enter images! How do you choose the right images? How do you find them? …

Stop Struggling with Your Website

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You may think that you or your employees will be able to create and maintain a corporate website that achieves your marketing goals and is user-friendly. But are they designers or programmers? Do they know how web design and marketing work together? Stop struggling and hire a pro. With these …

6 Resources I Keep Going Back To

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As a designer for web and print, I tend to use the same handful of resources over and over again – because they’re easy to use, and they work. Here are six of my favorites: Google Fonts. Google fonts is winning. They have more font choices than ever. There’s a good …

Timeless Logo Design

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We’re frequently asked: What makes a good logo? A good logo is simple, elegant and consistent. It doesn’t sway with every trend. Easy to say; hard to do. Take a look at some examples of elegant, timeless logos – both corporate and product – that have built strong brand recognition. Apple …

Tips for Planning Your Holiday Email Campaign

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Feeling a chill in the autumn air? It’s time to plan your holiday email campaign.  Don’t be late! Here are some tips for planning your fall or winter holiday campaign: Historically, holiday emails have a high open rate. Holidays are a great opportunity to appreciate your customers and remind them …

5 Things Your Competitors Can Teach You About Direct Mail

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Direct mail is trending again. Why? Because digital marketing has crowded the space. Be assured: Your competitors are using direct mail to stand out. What do they know that you don’t? Keep reading! 1. Personalize your mailing. Technology makes it easier than ever to research your audience. Design your mailing …

Your Website is a Marketing Machine

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Did you know your website is a marketing machine waiting to happen? There are multiple opportunities to leverage your website: To sell your services, define your brand, and communicate with customers and prospects. Don’t let your site be passive; use it as an effective business tool. Here are 5 questions …

Guest Post: Fundamentals of Social Media Management

  Today’s guest post is by Jill Kurtz, owner and principal strategist at Kurtz Digital Strategy. She works with businesses to to develop digital marketing and social media strategies that reach business goals.   Using social media means much more than posting content on one or more social channels. To …