Timeless Logo Design

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We’re frequently asked: What makes a good logo? A good logo is simple, elegant and consistent. It doesn’t sway with every trend. Easy to say; hard to do. Take a look at some examples of elegant, timeless logos – both corporate and product – that have built strong brand recognition. Apple …

Tips for Planning Your Holiday Email Campaign

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Feeling a chill in the autumn air? It’s time to plan your holiday email campaign.  Don’t be late! Here are some tips for planning your fall or winter holiday campaign: Historically, holiday emails have a high open rate. Holidays are a great opportunity to appreciate your customers and remind them …

Fill Your Collateral With Color

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No doubt about it, color is a feeling. Using bright, eye-catching colors in your brochure, website or email marketing will grab your customers’ attention and give them a good feeling about your product. Don’t be blah! Be colorful. Here’s how to add color in both print and web collateral: 1. …

Planning Your Marketing Collateral

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Marketing and branding require a lot of planning. There will occasionally be projects where everyone has to turn on a dime, but that can’t become the norm. When rushed, the product gets stiffed almost every time. We have five tips to help complete your project on time: 1. Determine the …

Branding 101

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1. Establish Your Company Name Once you have a handful of names to consider, trademark research and registration is crucial for the protection of your brand. See why here. 2. Create a Tagline A short phrase can add punch to your company’s personality, or clarify your services: Incorporate a tagline …

Alive and Well: The Business Card

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While much of communication collateral has moved from printed to online/digital, the business card remains a staple. Priceless when networking in the real world, an effective business card is also a must in branding. Yep, we can all search our phones to get contact info, but come on – how …

A Few Words About Word

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May I say something about Word? It is not a layout program; it has no connection with graphic design. No designer wants to produce collateral in Word. It may be in their tool kit, but it’s located at the very bottom, among the dusty dregs. Yet companies frequently ask us …

7 Rules for Email Campaigns

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1. Have a well-designed custom email template. It’s not enough to place your logo on a pre-existing template. To avoid confusing viewers, brand it to be consistent with your website and collateral. Delineate areas for text to allow you to quickly replace content without starting over each time. Wondering how …