The first rule of marketing: Stay on it. The market changes and you have to change with it. It’s easy to become complacent once you have established your company’s brand and have marketing collateral in place. Our advice is to schedule a spit-and-polish every three months; you’ll see a difference. …

Lately, it feels the world is awash in re-branding: Dunkin’ Donuts wants to be known as only “Dunkin’ “; Weight Watchers is now “WW”; Papa John’s fired their CEO and has a new logo. Re-branding used to be tweaking a logo’s design to bring it up to date with current …

The cliche is true: A picture is worth a thousand words. It’s especially true with your marketing collateral. The first order of marketing is to grab attention. Text descriptions alone won’t convert anyone to your side. Enter images! How do you choose the right images? How do you find them? …

You may think that you or your employees will be able to create and maintain a corporate website that achieves your marketing goals and is user-friendly. But are they designers or programmers? Do they know how web design and marketing work together? Stop struggling and hire a pro. With these …

As a designer for web and print, I tend to use the same handful of resources over and over again – because they’re easy to use, and they work. Here are six of my favorites: Google Fonts. Google fonts is winning. They have more font choices than ever. There’s a good …

We’re frequently asked: What makes a good logo? A good logo is simple, elegant and consistent. It doesn’t sway with every trend. Easy to say; hard to do. Take a look at some examples of elegant, timeless logos – both corporate and product – that have built strong brand recognition. Apple …

Feeling a chill in the autumn air? It’s time to plan your holiday email campaign.  Don’t be late! Here are some tips for planning your fall or winter holiday campaign: Historically, holiday emails have a high open rate. Holidays are a great opportunity to appreciate your customers and remind them …

No doubt about it, color is a feeling. Using bright, eye-catching colors in your brochure, website or email marketing will grab your customers’ attention and give them a good feeling about your product. Don’t be blah! Be colorful. Here’s how to add color in both print and web collateral: 1. …

Marketing and branding require a lot of planning. There will occasionally be projects where everyone has to turn on a dime, but that can’t become the norm. When rushed, the product gets stiffed almost every time. We have five tips to help complete your project on time: 1. Determine the …

1. Establish Your Company Name Once you have a handful of names to consider, trademark research and registration is crucial for the protection of your brand. See why here. 2. Create a Tagline A short phrase can add punch to your company’s personality, or clarify your services: Incorporate a tagline …