Have you noticed the proliferation of icons in web and print collateral? (We’re not referring to emoticons). We get many client requests to create icons in their marketing materials. However, icons can often be used for the wrong reasons, and be too literal. Yes, clients like to differentiate themselves from …
A landing page is a web destination that offers your customers something of value and encourages them to take action. The page is focused on conversion (making a specific sale or gaining a lead), as opposed to a website product page, which focuses on what your company offers in general. …
We answer your latest design and marketing questions. 1. What’s the easiest way to communicate with our customers? If you’re still emailing PDF attachments to customers, there’s a better way: an email campaign. Create an email template with a brief version of your message and a link to a landing …
Wake Up Your Market with Quality Collateral Whatever big dreams you have for your company, they can be realized through creative design and production of your marketing collateral. Leveraging your brand for greater recognition is key when competing in today’s crowded industries and markets. We’re Good at the “Vision” Thing …
You’re ready to produce new online and print collateral – maybe a brochure, postcard, or an email campaign. But are you really ready? Before asking a designer to ‘design some collateral’, think about these seven points: Start From the End Have you priced out design, production, printing and distribution costs? …
Give your business goals a push during this extraordinary time. Circumstances change, and business goals need to be adjusted to adapt. Great visual design and marketing provide the fuel. How are your goals changing – to attract new markets, or create a new product? To create momentum with current customers? …
We get a lot of questions from our clients about their online and print marketing collateral. Today we’re answering the six most common: Q1. How important is social media to my website? Should I have a Twitter/IG feed, or just linked social icons? A: If your company is tweeting and …
It’s that time of year – fall and winter – when a natural opportunity opens up to communicate directly with your customers and clients. We design and code holiday emails for our own clients to send to theirs. We love these creative projects. Are you sending regular email campaigns to …
The cliche is true: A picture is worth a thousand words. It’s especially true with your marketing collateral. The first order of marketing is to grab attention. Text descriptions alone won’t convert anyone to your side. Enter images! How do you choose the right images? How do you find them? …
We’re frequently asked: What makes a good logo? A good logo is simple, elegant and consistent. It doesn’t sway with every trend. Easy to say; hard to do. Take a look at some examples of elegant, timeless logos – both corporate and product – that have built strong brand recognition. Apple …