Ever noticed there are a lot of blue logos out there? Blue is one of the most popular colors used in corporate branding, and no wonder: in marketing, the color blue conveys safety and stability, engendering customer trust. You’ll see technology, banking, automotive and health industries using blue in their …
“New” marketing vehicles such as email, mobile, video and social media might make you think they have replaced traditional print collateral. But statistics show that professionals are not forsaking print for digital; print magazines are one of the top forms of media they use, often in conjunction with digital media. …
1. How do we make our website accessible? Making sure your website is usable by everyone, including those with disabilities, is a task to be handled by your web designer. Federal government and nonprofit websites are required by law to adhere to accessibility guidelines – foremost for color contrast, font …
Have you noticed the proliferation of icons in web and print collateral? (We’re not referring to emoticons). We get many client requests to create icons in their marketing materials. However, icons can often be used for the wrong reasons, and be too literal. Yes, clients like to differentiate themselves from …
A landing page is a web destination that offers your customers something of value and encourages them to take action. The page is focused on conversion (making a specific sale or gaining a lead), as opposed to a website product page, which focuses on what your company offers in general. …
We answer your latest design and marketing questions. 1. What’s the easiest way to communicate with our customers? If you’re still emailing PDF attachments to customers, there’s a better way: an email campaign. Create an email template with a brief version of your message and a link to a landing …
Wake Up Your Market with Quality Collateral Whatever big dreams you have for your company, they can be realized through creative design and production of your marketing collateral. Leveraging your brand for greater recognition is key when competing in today’s crowded industries and markets. We’re Good at the “Vision” Thing …
You’re ready to produce new online and print collateral – maybe a brochure, postcard, or an email campaign. But are you really ready? Before asking a designer to ‘design some collateral’, think about these seven points: Start From the End Have you priced out design, production, printing and distribution costs? …
Give your business goals a push during this extraordinary time. Circumstances change, and business goals need to be adjusted to adapt. Great visual design and marketing provide the fuel. How are your goals changing – to attract new markets, or create a new product? To create momentum with current customers? …
We get a lot of questions from our clients about their online and print marketing collateral. Today we’re answering the six most common: Q1. How important is social media to my website? Should I have a Twitter/IG feed, or just linked social icons? A: If your company is tweeting and …