Your company’s brand is more than your logo. If you distribute print marketing materials, have a website and ad campaigns, or use social media, your colors, fonts, and images affect your messaging. A style guide can be a great asset to maintain branding consistency. Plus, if employees have access to …
We answer your latest design and marketing questions. 1. What’s the easiest way to communicate with our customers? If you’re still emailing PDF attachments to customers, there’s a better way: an email campaign. Create an email template with a brief version of your message and a link to a landing …
This collection of old fence signs says a lot about marketing back in the day, and working within its limitations. Compared to today, it feels like marketing in slow motion. Working with the Space Available Size is paramount in design. What are the dimensions of my ad, brochure, or website? …
Think you can write your own marketing content? Think again. You may know the ins and outs of your business, but are you an expert in writing marketing copy? It’s highly unlikely. Instead of struggling with your content, hire a professional copywriter who will do dedicated research and interview you …
Have you noticed illustration is enjoying a resurgence on websites, social media and print materials? We have! Image trends cycle through in popularity, just as colors and fonts do. Photography and illustration both have their uses; is it time for you to catch the illustration wave? Some good reasons to …
Does your website look dated compared with newer sites? Have you been using the same newsletter template for years? Is your brochure content completely outdated? Maybe your brand no longer reflects your market and services. It’s easy to become complacent and not notice how your dated marketing materials are affecting …
Print is still one of the most effective marketing tools today; an elegant printed piece creates a lasting impression like no other medium. It sticks around longer because it’s tangible – you can feel the texture of the paper and finishes, smell the intriguing aroma of ink, and experience the …
Color is a powerful design tool, and we know how to use it. In marketing, the use of color is as important as your message. Bright or subtle, bold or soft – if you treat color correctly, your web or print collateral can communicate a feeling – one that is …
Changes in your business, in your market, and in the world can destabilize your company’s branding and message. How can you best tend your image in this time of big change? Gather all of your company collateral for a general review. Include websites, print materials, presentation decks, logos, signage, social …
Time for another round of design FAQs! 1. I have a crowd-sourced logo, but I’m not happy with it, and none of my print or web vendors can use the versions the creator provided. Why? Most crowd-sourced logo companies are not professional graphic designers who will take the necessary time …