The first rule of marketing: Stay on it. The market changes and you have to change with it. It’s easy to become complacent once you have established your company’s brand and have marketing collateral in place. Our advice is to schedule a spit-and-polish every three months; you’ll see a difference. …

Lately, it feels the world is awash in re-branding: Dunkin’ Donuts wants to be known as only “Dunkin’ “; Weight Watchers is now “WW”; Papa John’s fired their CEO and has a new logo. Re-branding used to be tweaking a logo’s design to bring it up to date with current …

The cliche is true: A picture is worth a thousand words. It’s especially true with your marketing collateral. The first order of marketing is to grab attention. Text descriptions alone won’t convert anyone to your side. Enter images! How do you choose the right images? How do you find them? …

As a designer for web and print, I tend to use the same handful of resources over and over again – because they’re easy to use, and they work. Here are six of my favorites: Google Fonts. Google fonts is winning. They have more font choices than ever. There’s a good …

No doubt about it, color is a feeling. Using bright, eye-catching colors in your brochure, website or email marketing will grab your customers’ attention and give them a good feeling about your product. Don’t be blah! Be colorful. Here’s how to add color in both print and web collateral: 1. …

Marketing and branding require a lot of planning. There will occasionally be projects where everyone has to turn on a dime, but that can’t become the norm. When rushed, the product gets stiffed almost every time. We have five tips to help complete your project on time: 1. Determine the …

While much of communication collateral has moved from printed to online/digital, the business card remains a staple. Priceless when networking in the real world, an effective business card is also a must in branding. Yep, we can all search our phones to get contact info, but come on – how …

How old is the web now? and I still get the question, “Why can’t I print art from the web?” It all has to do with resolution. Screen resolution (sharpness) is measured in dots per inch (dpi). Your computer screen is viewed at a much lower resolution (72 dpi) than …

May I say something about Word? It is not a layout program; it has no connection with graphic design. No designer wants to produce collateral in Word. It may be in their tool kit, but it’s located at the very bottom, among the dusty dregs. Yet companies frequently ask us …

An envelope from Paris arrived in the mail. My brother and sister-in-law had been traveling in Europe and they sent me a charming 3-D postcard-puzzle. It arrived in pieces, with scored areas for folding and tabs for tucking, and a photo showing the final result: A miniature paper model of …