Given the popularity of template-based design apps, it’s easy to think that a logo design is also template-based – a quick generic copy to be used in branding. However, this dumbing-down of logo design presents real risks for business owners — risks that can cost money, not to mention loss …
Ever noticed there are a lot of blue logos out there? Blue is one of the most popular colors used in corporate branding, and no wonder: in marketing, the color blue conveys safety and stability, engendering customer trust. You’ll see technology, banking, automotive and health industries using blue in their …
“New” marketing vehicles such as email, mobile, video and social media might make you think they have replaced traditional print collateral. But statistics show that professionals are not forsaking print for digital; print magazines are one of the top forms of media they use, often in conjunction with digital media. …
1. How do we make our website accessible? Making sure your website is usable by everyone, including those with disabilities, is a task to be handled by your web designer. Federal government and nonprofit websites are required by law to adhere to accessibility guidelines – foremost for color contrast, font …
So you have a new logo — congratulations! It’s fine to shoot it admiring glances, but don’t make the rookie mistake of thinking your logo is your most important branding element. What is? Your marketing message. Keep your logo small and let it speak for itself. Correct logo sizing. On …
Are you making branding mistakes? It’s a good idea to do occasional maintenance. Go over your print and online materials with an eye to your brand; you may be making errors without realizing it. Here are some we frequently come across: Using your company logo too large. You may love …
Red is one of marketing’s favorite colors – it provokes and is very noticeable. There’s nothing right or wrong with red in and of itself, but there are pitfalls to using it in your brand. Let’s dive into the positives and negatives of using the color red in marketing and …
It can be complicated to design with oversize graphics. Breaking down the process and preparing for obstacles make it manageable. Let’s go through the steps that help ensure success in such projects, plus prevent needless worry about your booth. Planning is Crucial Planning should start several months ahead of time, …
Want to get more eyes on your blog posts? If your blog is usually text-oriented, adding images and/or text treatments can really elevate your posts. Take a winner’s lap when the writing is done, then sit down and add an image, illustration, or text treatment. Any one of these can …
Have you noticed the proliferation of icons in web and print collateral? (We’re not referring to emoticons). We get many client requests to create icons in their marketing materials. However, icons can often be used for the wrong reasons, and be too literal. Yes, clients like to differentiate themselves from …