1. How do we make our website accessible? Making sure your website is usable by everyone, including those with disabilities, is a task to be handled by your web designer. Federal government and nonprofit websites are required by law to adhere to accessibility guidelines – foremost for color contrast, font …
A landing page is a web destination that offers your customers something of value and encourages them to take action. The page is focused on conversion (making a specific sale or gaining a lead), as opposed to a website product page, which focuses on what your company offers in general. …
We answer your latest design and marketing questions. 1. What’s the easiest way to communicate with our customers? If you’re still emailing PDF attachments to customers, there’s a better way: an email campaign. Create an email template with a brief version of your message and a link to a landing …
Our graphic design projects run the gamut from print projects and pitch decks to website design and online campaigns – and all are deadline-oriented. There’s nothing like juggling multiple projects to highlight the value of time management. Here are some not-so-hidden secrets that work for us – and will work …
Looking to update your website? Just a few tweaks can make a big difference in how your audience experiences your site. Change the background. If your web pages have a colored background or texture, delete it and switch to white. This quick change to a white background makes your pages …
As a valuable marketing tool, your website needs monitoring. It’s easy to put off regular critiques and updates for your site. But if you want to keep customers, those tasks are imperative. Without regular reviews and maintenance, you can miss frustrating glitches, malfunctions, or even a completely broken site. Meanwhile, …
Have you noticed illustration is enjoying a resurgence on websites, social media and print materials? We have! Image trends cycle through in popularity, just as colors and fonts do. Photography and illustration both have their uses; is it time for you to catch the illustration wave? Some good reasons to …
Does your website look dated compared with newer sites? Have you been using the same newsletter template for years? Is your brochure content completely outdated? Maybe your brand no longer reflects your market and services. It’s easy to become complacent and not notice how your dated marketing materials are affecting …
Colors have an enormous impact on how a viewer reacts to a website. They create a certain feeling and can signal brand familiarity. Keep reading to see if your website’s colors are doing their job! Accessibility (Readability) Accessibility is more important than your branded color palette. Your logo may very …
Are you thinking of adding video to your website? We notice that more clients are asking about video; we try to discern if it will add value vs. distract from important content on their site. Videos are a great way to tell your company’s story and enhance your brand, engendering …