5 Things Your Competitors Can Teach You About Direct Mail

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Direct mail is trending again. Why? Because digital marketing has crowded the space. Be assured: Your competitors are using direct mail to stand out. What do they know that you don’t? Keep reading! 1. Personalize your mailing. Technology makes it easier than ever to research your audience. Design your mailing …

Your Website is a Marketing Machine

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Did you know your website is a marketing machine waiting to happen? There are multiple opportunities to leverage your website: To sell your services, define your brand, and communicate with customers and prospects. Don’t let your site be passive; use it as an effective business tool. Here are 5 questions …

Planning Your Marketing Collateral

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Marketing and branding require a lot of planning. There will occasionally be projects where everyone has to turn on a dime, but that can’t become the norm. When rushed, the product gets stiffed almost every time. We have five tips to help complete your project on time: 1. Determine the …

Realtor Website Design

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In our experience, we’ve found that realtor websites have unique design and functional requirements: Multiple categories (for sale, under contract, sold, open house) mean more pages. These websites are updated frequently to keep up with ever-changing listings. The site has be able to load quickly, given the many images that …

5 Things Your New Website Should Do

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The Website Wake-Up Call Any day now, you’ll get a wake-up call: Your website is in trouble. Maybe a customer complained about a broken function on the site; or an employee couldn’t find vital information. Maybe the site’s traffic is way down, and you’re only noticing now because someone said …

10 Questions for Our Web Developer

Recently we sat down and talked with one of team members, our web developer Natalie Rose, of NOVA Web Group, to see what first got her interested in web development, what’s currently happening in web programming, and what trends she sees on the horizon. What’s your background and how did you …

What is CMS?

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Has it been awhile since your company website was updated? Maybe you’ve heard the term “CMS” tossed around and are wondering what it’s all about. Today, most sites are being programmed using a CMS platform, and yours probably should be, too. A CMS is a Content Management System. It’s a centralized …

Why You Need Website Maintenance

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We see it all the time: A dynamic, great-looking website is launched, and then . . .  sits there. Why have a website if it’s not being used to bring in new customers or service the current ones? It’s a head-scratcher for any web developer, and certainly for any marketer. …