Tips for Planning Your Holiday Email Campaign

Feeling a chill in the autumn air? It’s time to plan your holiday email campaign.  Don’t be late! Here are some tips for planning your fall or winter holiday campaign:

• Historically, holiday emails have a high open rate. Holidays are a great opportunity to appreciate your customers and remind them that you’re there for them. Statistics show they are extremely likely to open a holiday email.
• Create a custom design so that your email stands out from other holiday mail. It’s a chance to be less formal, so give it some personality – classic, friendly, or funny.
• Everyone is on the run during the holidays. If your email isn’t responsive for mobile devices, you’ll lose out. If you don’t optimize for phone viewing, your customers will be squinting at a very tiny holiday greeting.
• Personalize your email with the recipient’s name. People like being known and noticed by the companies with which they do business.