
Correct These Common Branding Mistakes
Branding, Graphic Design, Print Design Are you making branding mistakes? It's a good idea to do occasional maintenance. Go over your print and online materials with an eye to your brand; you may be making errors without realizing it. Here are some we frequently come across:
Using…

How to Use Red in Branding
Branding, Graphic Design, Print Design Red is one of marketing’s favorite colors – it provokes and is very noticeable. There’s nothing right or wrong with red in and of itself, but there are pitfalls to using it in your brand. Let’s dive into the positives and negatives…

Exhibit Design Tips
Branding, Graphic Design, Print Design It can be complicated to design with oversize graphics. Breaking down the process and preparing for obstacles make it manageable. Let’s go through the steps that help ensure success in such projects, plus prevent needless worry about your…

Get More Eyes on Your Blog Posts
Branding, Graphic Design, Print Design, Web DesignWant to get more eyes on your blog posts? If your blog is usually text-oriented, adding images and/or text treatments can really elevate your posts. Take a winner’s lap when the writing is done, then sit down and add an image, illustration,…
A Guide to Using Icons in Your Marketing Materials
Branding, Email Marketing, Graphic Design, Print Design, Web DesignHave you noticed the proliferation of icons in web and print collateral? (We're not referring to emoticons). We get many client requests to create icons in their marketing materials. However, icons can often be used for the wrong reasons, and…

Does Your Brand Need a Style Guide?
Branding, Graphic Design, Print Design, Web DesignYour company’s brand is more than your logo. If you distribute print marketing materials, have a website and ad campaigns, or use social media, your colors, fonts, and images affect your messaging. A style guide can be a great asset to maintain…


Don’t Fall for Cookie-Cutter Branding
Branding, Graphic Design, Print Design, Web DesignGiven the popularity of template-based design apps, it’s easy to think that a logo design is also template-based – a quick generic copy to be used in branding. However, this dumbing-down of logo design presents real risks for business owners — risks that can cost money, not to mention loss …