
Keep Your Eye on the Ball
Branding, Web Design, Print Design, Graphic Design
The first rule of marketing: Stay on it.
The market changes and you have to change with it. It's easy to become complacent once you have established your company's brand and have marketing collateral in place. Our advice is to schedule…

The Pitfalls of Rebranding
Branding, Web Design, Print Design, Graphic Design
Lately, it feels the world is awash in re-branding: Dunkin’ Donuts wants to be known as only “Dunkin’ "; Weight Watchers is now “WW”; Papa John’s fired their CEO and has a new logo. Re-branding used to be tweaking a logo's design…

How to Use Images in Your Collateral
Branding, Web Design, Print Design, Graphic Design, Email MarketingThe cliche is true: A picture is worth a thousand words. It’s especially true with your marketing collateral. The first order of marketing is to grab attention. Text descriptions alone won’t convert anyone to your side. Enter images! How…

Stop Struggling with Your Website
Branding, Web Design, Graphic Design, Web DevelopmentYou may think that you or your employees will be able to create and maintain a corporate website that achieves your marketing goals and is user-friendly. But are they designers or programmers? Do they know how web design and marketing work together?…

6 Resources I Keep Going Back To
Branding, Web Design, Print Design, Graphic DesignAs a designer for web and print, I tend to use the same handful of resources over and over again – because they’re easy to use, and they work. Here are six of my favorites:
Google Fonts. Google fonts is winning. They have more font…

Timeless Logo Design
Branding, Graphic Design, Email MarketingWe're frequently asked: What makes a good logo? A good logo is simple, elegant and consistent. It doesn’t sway with every trend. Easy to say; hard to do. Take a look at some examples of elegant, timeless logos – both corporate and product…
Show Your Brand Some Love
Branding, Web Design, Print Design, Graphic Design, Web DevelopmentChanges in your business, in your market, and in the world can destabilize your company’s branding and message. How can you best tend your image in this time of big change? Gather all of your company collateral for a general review. Include websites, print materials, presentation decks, logos, signage, social …