
Why You Should Hire a Copywriter
Branding, Graphic Design, Print Design, Web Design Think you can write your own marketing content? Think again.
You may know the ins and outs of your business, but are you an expert in writing marketing copy? It’s highly unlikely.
Instead of struggling with your content, hire a professional…

Will You Catch the Illustration Wave?
Branding, Graphic Design, Print Design, Web Design, Web Development Have you noticed illustration is enjoying a resurgence on websites, social media and print materials? We have! Image trends cycle through in popularity, just as colors and fonts do. Photography and illustration both have their uses; is it…

Time to Spring Clean Your Collateral
Branding, Graphic Design, Print Design, Web Design, Web Development Does your website look dated compared with newer sites? Have you been using the same newsletter template for years? Is your brochure content completely outdated? Maybe your brand no longer reflects your market and services.
It’s easy…

Are You Using the Right Web Colors?
Branding, Graphic Design, Web Design, Web Development Colors have an enormous impact on how a viewer reacts to a website. They create a certain feeling and can signal brand familiarity. Keep reading to see if your website’s colors are doing their job!
Accessibility (Readability)
Accessibility…

The Secret to Good Logo Design
Branding, Graphic Design Here's a look at four logos we recently designed for our clients.
What stands out? Did you guess simplicity? That’s the answer to good logo design.
There’s undiluted strength in simplicity. You can’t say everything about your…

Guest Post: Fix Your Social Media Thinking
BrandingToday's guest post is by Jill Kurtz, who provides online marketing strategies for small businesses through Kurtz Digital Strategy. She uses more than 30 years of marketing and communication experience to help each client reach customers and…
A Guide to Using Icons in Your Marketing Materials
Branding, Email Marketing, Graphic Design, Print Design, Web DesignHave you noticed the proliferation of icons in web and print collateral? (We’re not referring to emoticons). We get many client requests to create icons in their marketing materials. However, icons can often be used for the wrong reasons, and be too literal. Yes, clients like to differentiate themselves from …